Kiehl’s Expands Reach with Amazon Premium Beauty Store Launch

Kiehl’s Expands Reach with Amazon Premium Beauty Store Launch

THE WHAT?   Kiehl’s Since 1851 has officially launched a storefront on Amazon Premium Beauty, marking a significant step in making its premium skincare products more accessible. This collaboration underscores the brand’s commitment to inclusivity and reaching a broader audience through Amazon’s expansive customer base.

THE DETAILS  Kiehl’s dedicated Amazon storefront aims to offer customers a seamless shopping experience with an extensive range of products, including new launches like the Better Screen UV Serum SPF 50 and Truly Targeted Acne Clearing Solution. Iconic products such as the Ultra Facial Cream and Rare Earth Deep Pore Minimizing Mask are also available, all with fast, free Prime shipping. Notably, several bestselling formulas have received Amazon’s Climate Pledge badge via the Cradle to Cradle certification, emphasizing the brand’s commitment to sustainability.

THE WHY?  John Reed, General Manager of Kiehl’s Since 1851, expressed that this launch represents a new chapter in Kiehl’s long-standing journey, blending its heritage as a neighborhood apothecary brand with modern e-commerce. The Amazon storefront will feature over a hundred products, offering a best-in-class service to Amazon’s diverse consumer base.

Ali Kole, Head of Amazon Premium Beauty, highlighted that this collaboration aligns with Amazon’s vision to provide unmatched beauty selections and engaging shopping experiences. Through this strategic move, Kiehl’s aims to position itself as a heritage brand of the future, embracing digital accessibility to connect with a broader audience while maintaining personalized service in its brick-and-mortar locations.