Kiko Milano is rumored to be launching on the Israeli market, according to a report published by Globes.

The Italian cosmetics chain is said to be in advanced talks with Mania Jeans, who hopes to become the franchisee for the country. Mania Jeans currently operates a network of 40 fashion outlets throughout Israel.

Percassi-owned Kiko Milano boasts 950 branches worldwide, in the EU, Russia, Turkey, the US and Hong Kong, but this would represent its first foray into the Israeli market. The mass market brand is known for its fast-fashion approach to cosmetics, with regular new collections and innovations prompting consumers to make frequent visits to the store.