THE WHAT? Kim Kardashian has filed four trademarks for her daughter North West, aged 9, for a skincare line and toy range, according to the U.S. Sun. 

THE DETAILS The filing for the range includes products such as serums, face oils, bath and shower gels, as well as cosmetics. 

THE WHY? Kardashian is set to expand her own skin and beauty empire via her daughter’s new venture, with North West having amassed a following of more than 15 million on her joint TikTok account. 

Kardashian has also filed trademarks for her other children Saint, 7, Chicago, 5, and, Psalm, 3.