Kim Kardashian receives cease and desist letter for new SKKN trademark from Beauty Concepts

Kim Kardashian receives cease and desist letter for new SKKN trademark from Beauty Concepts

THE WHAT? Kim Kardashian has been dealt a blow for her latest beauty venture, having received a cease and desist letter from Beauty Concepts for the SKKN trademark. 

THE DETAILS In a letter dated 21 July, the company stated that Beauty Concepts owner Cyndie Lunsford has run salons under the SKKN+ name since 2018 and uses it for salon, skincare and spa services. 

It also states that the company applied for a trademark of the SKKN+ name on 28 March, two days before Kardashian applied on 30 March. 

THE WHY? According to Lunsford, “I have painstakingly built my successful small business with my own sweat equity, hard work, and research. It’s clear that I established my brand first.”

Kardashian’s Attorney Michael G. Rhodes responded to the claim, saying, “We certainly appreciate and support small businesses, and our hat is off to Ms. Lunsford. But the question at hand is one of trademark law and we’ve not done anything deserving of legal action by her.”

He added, “We are disappointed that she has chosen to run to the media knowing that we were scheduling a call for tomorrow, requested by her attorney. So while disagreeing with the letter, we’re hopeful that we can smooth things over once both sides speak.”

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