Reality star Kim Kardashian West is set to challenge her sister Kylie Jenner’s hold on the beauty market with the launch of her own line KKW Beauty.

The announcement of the range follows a successful collaboration with Jenner on her Kylie Cosmetics label, named KKW x Kylie Cosmetics, and is set to be launched on 21st June, 2017.

Sticking to the tried and tested formula and appealing to her legion of online fans, Kardashian West has teased news of the new range via a trio of Instagram videos, while also leading fans to the new KKW Beauty Instagram page and highlighting the new website for the upcoming cosmetics launch.