KKW Beauty is due to hit Ultra stores this fall as Kim Kardashian West expands past her own website for the first time.
Users will be able to ‘try before they buy’, which has previously not been possible due to its web-only retail channel. No official release date has as yet been given.
Kardashian West took to her Instagram page to announce the collaboration, “We are so excited to announce that @kkwbeauty will be coming to @ultabeauty this fall! Stay tuned for more details #KKWBEAUTY.”
The exact product range due to be stocked has not been announced.