US department store chain Kohl’s has announced a retail partnership with Bliss, an American spa-orientated skincare and well-being brand.
From March, over 50 Bliss products will be on sale at more than 500 Kohl’s stores and online at Kohls.com, rolling out to all 1,160 stores by the end of the year.
The partnership is the latest addition to Kohl’s growing portfolio of beauty offerings including LORAC, Pür Minerals, CARGO Cosmetics and H2O Plus. The new product range represents the department store’s growing efforts to establish itself as a go-to beauty destination.
Kevin Mansell, Chairman, Chief Executive Officer and President at Kohls, commented,”We are excited to add Bliss to our growing assortment of national brands,” said. “Over the past two years, we have introduced more than thirty new beauty brands and will continue to support this momentum by bringing our customers another trusted, well-known name with Bliss. We have seen the positive results from our new updated beauty departments and are bringing enhanced beauty experiences to all stores.”
Mike Indursky, President of Blissworld, commented, “Our partnership with Kohl’s allows us to build upon our philosophy to make consumers look and feel beautiful, healthy and happy every day by offering our latest and most effective skincare products to loyal Kohl’s shoppers across the country.”