THE WHAT? Kohl’s and Sephora have expanded their year-old partnership, with Sephora expanding into all Kohl’s stores.
THE DETAILS According to a press release, “With approximately 600 stores across the country now open, Sephora at Kohl’s continues to perform well, making prestige beauty more accessible to more Americans than ever before.”
By 2023 Kohl’s will have opened 850 full sized, 2,500 square foot Sephora at Kohl’s locations across the country. The 850 Sephora at Kohl’s shops feature a fully immersive beauty experience that mimics the look and feel of a freestanding Sephora.
The press release continued, “The introduction of Sephora at Kohl’s has also been at the center of Kohl’s store remodels, which has offered the opportunity to update, refresh and reflow stores to deliver against Kohl’s strategy to be the leading destination for the active and casual lifestyle.”
THE WHY? Jean-André Rougeot, President and Chief Executive Officer, Sephora Americas, said, “At Sephora, our mission continues to be welcoming more people into the prestige beauty community, and we are achieving exactly that.
“In the past twelve months, we’ve been able to bring the premium experience Sephora is known and loved for to new communities across the country, giving them the access to beauty that we know they are yearning for. With a significant number of new Beauty Insiders, including the successful re-engagement of clients and holiday shopping ahead, the reality is that one year results are very encouraging, but this is just the beginning.”