Californian-based cosmetics company Kollagen has announced it is expanding its distribution to Mexico, alongside distributor Making Beauty.

With a focus on nano gold technology – also known as NGT® – Kollagen produces affordable, eco-friendly anti-ageing skin care products, which will now hit the Mexican market thanks to the new distribution agreement. The company has combined with Making Beauty to distribute its products, which has been present in Mexico City for over ten years.

In order to grow awareness of the brand, Kollagen is working with several distributors in the country. CEO George Huerta says, “The Latin American cosmetics market is among the top five in the world and Mexico alone is around 15 billion in annual sales with over six per cent annual growth. We are very excited to be given the opportunity to grow our product in another untapped and rapidly expanding market.”

The company’s 24k Nano Gold Collection is thought to be a big hit with the target demographic with initial reports showing a demand for the 24k Gold Lip Gloss, part of collection.