Korean facial masks by AHC, Leaders and Jayjun named top sellers on China’s Single’s Day

Korean facial masks by AHC, Leaders and Jayjun named top sellers on China’s Single’s Day

Three Korean facial mask manufacturers saw sales soar in China over the Single’s Day shopping event, leading to the K-beauty trio being crowned the top sellers in the category, according to a report published by Pulse News.

A.H.C, Leaders Cosmetics and Jayjun racked up sales of 10 million units between them on November 11, according to data released by Alibaba-owned Tmall.

Korean facial masks became popular with Chinese consumers as the craze for all things hallyu swept the nation; all three brands have appointed K-pop and soap opera celebrities to promote their brands in China. Their popularity is also attributed to their lower price point compared to Japanese competitors.

 

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