THE WHAT?  KOSÉ Corporation, a prominent cosmetic company in Japan, is bringing ADDICTION TOKYO, a Tokyo-based makeup artist brand, to the US market.

THE DETAILS  Bloomingdale’s 59th Street Flagship store in New York will host a pop-up for ADDICTION TOKYO, offering customers a hands-on experience with the brand’s range. The collection, spanning eyes to lips to cheeks, notably includes a vast selection of 99 eyeshadows with diverse textures.

THE WHY?   KOSÉ’s decision to introduce ADDICTION TOKYO in the US aims to showcase the brand’s depth and the nuances of Japanese cosmetic expertise, especially through its comprehensive eyeshadow range.

Akira Matsubara, CEO of KOSÉ America elaborates, “We are thrilled to be launching ADDICTION TOKYO in the United States. We believe now is the right time to introduce the brand to the American consumer as it has been a favourite in Japan for over 14 years,”