THE WHAT? KraveBeauty has launched a duo of products designed to showcase its new commitment to responsibly and sustainably sourced ingredients. The brand ‘hit reset’ on its sourcing practices, aiming to gain full visibility into the process, improve working conditions and contribute to climate resilience.
THE DETAILS The limited edition Jumbo Great Barrier Relief and 100% Cold-Pressed Tamanu Oil will showcase this initiative and the brand has partnered with Women’s Earth Alliance to support the female farmers of this key ingredient in Indonesia.
THE WHY? Liah Yoo, Founder and CEO of KraveBeauty reveals, “Our goal was to know exactly where our tamanu oil came from, how it’s farmed, harvested and to increase the wages of women producers in the region. And now, we’re proud to finally present the fruit of this project.”