THE WHAT? Kris Jenner could be poised to launch her own skin care line, according to a report published by The Cut, quoting E! News.

THE DETAILS The Keeping Up With the Kardashians matriarch has filed trademark applications for ‘Kris Jenner Skin’ and ‘Kris Jenner Skin Care’, which covers the cosmetics, skin care, nail care products, false eyelashes, hair care and fragrance categories.

THE WHY? The Kardashian-Jenner clan is well known for its cosmetics offer. Could Jenner Senior’s offering mirror the success of her daughters’ high-profile brands? Going by the number of launches alone, celebrity-fronted skin care is a booming industry.