Kurkdjian revives Baby Dior line

Kurkdjian revives Baby Dior line

THE WHAT? Dior has unveiled its new, re-birthed baby care line. The LVMH-owned brand’s Perfume Creation Director, Francis Kurkdjian has created a new scent for the range, Bonne Etoile.

THE DETAILS The fragrance will be accompanied by a trio of bath and body products, including a cleansing foam, body lotion and liquid cleanser, according to a report published by WWD. The products will launch in Europe, the US and Middle East this week, with the international roll out slated for January 2024.

THE WHY? Christian Dior told WWD, “In a poetic encounter between children’s fashion and fragrance, Baby Dior renews the challenge set by Christian Dior to create the tender scent of childhood magic.”

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