THE WHAT? KY Jelly has unveiled a new look and brand name. The leading lubricant brand will now be known as Kynect.
THE DETAILS To support the transition , new look packaging hit shelves last week carrying the message ‘KY Jelly soon to be Kynect’. The brand overhaul was developed by Brandon.
THE WHY? Roger Scarlett-Smith, Executive Vice President UK at Thornton & Ross, the brand’s manufacturer explains, “By rebranding to Kynect, we will create a new and distinct brand positioning. Our marketing investment will focus on Kynection, the positive feel-good effect from both the physical and emotional sides of relationships, reinforcing our position with loyal customers as well as attracting and engaging a new audience.”