THE WHAT? Kylie Cosmetics has launched onto the travel retail market. The brand will be sold via eye-catching vending machines.
THE DETAILS The first vending machines have been installed in Las Vegas’ McCarran International Airport, feature a prominent logo as well as images of the social media star and are stocked with the brand’s signature lip kits as well as select eye shadow palettes.
“This makes me so happy. I just launched my first ever @kyliecosmetics vending machines at McCarran International Airport in Las Vegas!! We are in terminal D by gate D17 and International Terminal E by gate E9,” Jenner posted on Instagram.
To date, her post has racked up almost 3.5 million likes and some 26,600 comments.
THE WHY? The travel retail channel is currently one of beauty’s stars so it makes sense for Kylie to get in on the action.