Kylie Cosmetics debuts Lip Kits rebrand

Kylie Cosmetics debuts Lip Kits rebrand

THE WHAT? Kylie Jenner has previewed a redesigned version of her infamous Lip Kits via social media, according to a report published by Teen Vogue.

THE DETAILS The reality TV star posted on Instagram, “Meet the new lip kit. Lightweight, smudge resistant, 8-hour wear. #comingsoon”

The pale pink shade chosen for the redesign aligns with the colorway used on stablemate Kylie Skin. A date for the launch is yet to be revealed.

THE WHY? The move is part of a wider, sweeping rebrand courtesy of Kylie Cosmetics owner, Coty. In May, the brand’s Instagram was wiped and replaced with a single image hinting at the rebrand to come. Coty said at the time in a statement that ‘the launch of the updated Kylie Cosmetics line remains on track for this summer… which will include a refreshed cosmetics product assortment, an omnichannel approach, and a best-in-class DTC website and platform which will finally allow consumers to seamlessly shop the full assortment of Kylie’s cosmetics and skin care products.’

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