THE WHAT? Scent Beauty and Kylie Minogue has announced the launch of the singer’s latest fragrance, Disco Darling.
THE DETAILS Described as the ‘sexier and more addictive partner’ to Darling by Kylie, the scent was inspired by Kylie Minogue’s latest album, Disco. The launch will be supported by a significant marketing campaign.
THE WHY? Steve Mormoris, CEO of Scent Beauty, Inc, explains, “As a long-time friend of Kylie, I am thrilled we found a way to translate her newest music from Disco into a second fragrance, under the Darling umbrella. Kylie’s optimism, grace and musical talent are everlasting. Consumers love her. This will be another huge success.”