THE WHAT? Kylie Jenner has faced backlash online over the launch of her new Kylie Skin hand sanitizer product, with fans accusing the entrepreneur of profiting from the pandemic.
THE DETAILS Jenner launched the hand sanitizer via the Kylie Skin brand last week, with a premium price point of $7.
However, the launch has created a social media backlash, with consumers taking to platforms such as Twitter and Instagram to slam the ‘overpriced’ product and Jenner’s intentions.
One user Tweeted, “Kylie really made kylie skin hand sanitizer…………. like ? Let’s profit off a pandemic.” (sic). While another wrote, “Kylie Jenner said a billion dollars is not enough, let me keep capitalizing on poor people in the middle of a pandemic.”
THE WHY? The backlash is not the first time Jenner and members of her family have been accused of capitalizing on the pandemic for financial gain, with Kim Kardashian West facing fan fury last year for selling premium face masks via her Skims range.