THE WHAT?  Rumours are swirling that Kylie Jenner is contemplating repurchasing Coty’s US$600 million stake in her signature makeup brand.

THE DETAILS   Word has it that Kylie has recently engaged in initial discussions about regaining the 51% share of Kylie Cosmetics, a piece of the pie that Coty snapped up in 2020.

THE WHY?  Despite witnessing robust growth in the past quarter, Kylie Cosmetics has become a point of concern for its celebrity owner. Kylie’s growing unease with how Coty has been steering the ship might push them to mull over a potential sell-off if her problems intensify.