THE WHAT? Kylie Jenner is seemingly set to enter the baby market, with a new Instagram account appearing with the handle @KylieBaby.
THE DETAILS The reality star turned business mogul uploaded a photo on her personal account of her daughter Stormi Webster in the bath, tagging the new Kylie Baby Instagram account in the image.
Jenner wrote in the caption, ‘’Bath time with @KylieBaby.”
While the account has no posts or information, Jenner filed a trademark for Kylie Baby in May 2019, so a product launch is undoubtedly imminent.
THE WHY? Jenner has experienced global success with her Kylie Cosmetics and Kylie Skin ranges, with new Coty CEO for her beauty business Andrew Stanleick being tasked with pushing the brand into new categories.