THE WHAT? Kylie Jenner is said to have filed a trademark application for a series of terms which suggest the social media star is soon to branch out into events and experiences, according to a report published by Business Insider.

THE DETAILS Jenner filed trademarks for the phrases ‘Kylie Con’, ‘Kylie Kon’ and ‘Kylie Museum’, which suggests that she’s considering her own beauty extravaganza to rival the likes of Sephoria.

THE WHY? Having recently handed day-to-day operations for her beauty brand over to Coty, it’s clear Kylie Jenner is on the hunt for a new project.