THE WHAT? Kylie Minogue and Scent Beauty have announced the relaunch of the singer’s Darling EDP fragrance on the US market. The Eau de Parfum is a modern, longer-lasting version of the Aussie star’s signature scent with a vegan formula.
THE DETAILS The bottle and pack design are unchanged from the original while the juice opens with notes of passionfruit, freesia and lychee, warming to lily and boronia flower with sandalwood, amber wood and vanilla at the base.
THE WHY? Scent Beauty Inc.’s, CEO, Stephen Mormoris shares, “The original launch of Darling was a momentous occasion in the fragrance world. Kylie connected deeply with her fans and customers and it was a global success. This time around is no different, Kylie is a timeless beauty, sharing a timeless scent. We are thrilled to be re-releasing this classic with a modern twist into the market.”