THE WHAT? Kylie Skin has launched onto the European market today in an exclusive partnership with beauty retailer Douglas.
THE DETAILS Founder Kylie Jenner announced the development via an Instagram video on her page, stating, “I am so excited to finally announce that Kylie Skin will be at Douglas in Europe officially on May 22 which is a really special day because it is also my Kylie Skin one year anniversary. So thank you guys for all of your support, I cannot wait. You can shop online at Douglas.”
The products are available in-store and online on the Douglas website, however, they are not yet being shipped to the UK.
THE WHY? Jenner has been expanding her cult beauty brand globally for some time, having signed a partnership with Coty in January this year.
The collaboration with Douglas will allow Jenner to access its 1,900 outlets and franchises in nearly 20 European countries.