THE WHAT L Brands has announced a leadership shake-up at Bath & Body Works, with Julie Rosen having been appointed as President.

THE DETAILS In other leadership changes, Deon Riley has joined the company as Chief Human Rights Officer, while internal promotions have also been made. 

Chris Cramer was promoted to Chief Operating Officer, Danielle Demko moved up to Executive Vice President and General Manager of Bath & Body Works’ direct channel; George Arenschield has been promoted to Executive Vice President, Merchandise, Planning and Allocation and Ron Ford has been named Executive Vice President and Head of Stores and Sales.

Both Rosen and Riley will report to Andrew Meslow, Chief Executive Officer, L Brands and Bath & Body Works.

THE WHY The new appointments are said to have been made in order to support a period of growth for the company.

Meslow stated, “These appointments and promotions will support the continued growth of Bath & Body Works. Julie is an experienced and talented merchant leader who will lead us in continuing to develop compelling products across all categories, and Deon is a well-rounded and experienced human resources professional who will elevate our efforts to cultivate a healthy and thriving company culture. These two high-calibre individuals are excellent additions to our executive leadership team.”