THE WHAT? L Brands has pressed pause on its Victoria’s Secret e-commerce site for now while the firm shifts production to soap and hand sanitizers, according to a report published by The Business Journals.
THE DETAILS The US firm closed all North American stores for its Victoria’s Secret, Bath & Body Works and Pink brands last week through March 29. It has pledged to pay its employees throughout the closure.
THE WHY? The company’s Bath & Body Works brand has long been propping up the underwear label but a sharp increase in demand for soaps and hand sanitizers has now all but eclipsed the fashion label. It could, of course, like many fashion businesses, turn its hand to mask production in the near future.