French beauty brand L’Occitane is ramping up the promotion for its Korean herb-based beauty range Erborian and has appointed a UK-based social media agency to manage its UK paid search account.

Threepipe agency will be supporting the range in all paid search, paid social, display and SEO services for the Erborian – meaning Herbs of the Orient – range, which is drawing on the best of K beauty and is known for its BB Cream, Ginseng Elixir and Yuza Sorbet products.

With K beauty just starting to infiltrate the UK market following worldwide success, the move to appoint a UK-based expert showcases L’Occitane’s determination to reach a wider target audience with a strong social presence.