L’Occitane US has renewed its partnership with subscription service OrderGroove. The French natural cosmetics company first teamed up with OrderGroove in 2013 and has seen healthy returns on its investment, with annual year-over-year subscription revenue growth of 42 percent and a 95 percent subscriber retention rate, month-over-month.
“E-commerce is a key element of our business strategy, and we’re obviously pleased with the results we see from OrderGroove,” said Thalie Farinaud, AVP of Digital & CRM at L’Occitane. “Having a partner that possesses such a high level of subscription expertise along with its unparalleled technology positions L’Occitane US to build-out an even more successful subscription program and engage our customers at a deeper level. It’s not just a technology vendor, we view the team as a trusted partner and advisor.”
Subscription-based businesses were the fastest-growing segment of e-commerce in 2015, with AdAge reporting that CPG e-commerce sales grew 42 percent in 2015, well ahead of overall growth in e-commerce.