L’Oréal aims to double Middle East turnover by 2020

L’Oréal aims to double Middle East turnover by 2020

 The Managing Director of L’Oréal Middle East, Thierry Houssin has revealed that the French beauty giant has ambitious plans for growth in the region, according to a report published by Gulf News.

The goal is to double turnover in the Middle East by 2020, says Thierry Houssin, with entry into new product categories as well as growing market shares in established sectors, such as perfumes and make-up.

“What we have done in the past five years is what we aim to do in the next five years, and that is to double our turnover. We know we can do it by expansion, so, for example, we have categories where we don’t operate, and we can operate when we believe the time has come. We know we have some territories where we can gain market share… so we identify these opportunities where we see potential,” he told Gulf News.

 

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