L’Oréal has awarded its performance marketing account for the Brazil market to Accenture Interactive. The agency will perform search and digital marketing analytics for all the brands and divisions of the French beauty giant.

“Accenture Interactive was selected by L’Oréal because of our strategic thinking, marketing talent and experience in the Brazilian market, in addition to Acceture’s long-standing relationship as global partner of L’Oréal,” said Leonardo Cid Ferreirs, Managing Director of Accenture’s Brazilian branch, AD Dialeto. “Their trust in our competencies as digital marketing agency partner reinforces our local market leadership position in Brazil.”

Erica Campbell, Media Director, L’Oréal Brazil added, “Accenture Interactive contributed with stronger strategic insights, experience and local market presence. We are already reaping good results from this collaboration.”

According to José Gonçalves, Accenture Interactive Lead for Latin America, “Search is one of the most critical channels of digital media as all other marketing channels depend on it. To get the best return requires strong marketing and technical expertise, as well as deep knowledge of the local market and today’s digital consumer. These are the attributes Accenture Interactive will bring to the table to help bolster L’Oréal’s market-leading position in Brazil.”