L’Oréal has appointed marketing services company McCann Paris, part of McCann Worldgroup, as its new global advertising and marketing communications provider for its Vichy brand, part of its Active Cosmetics Division.

The company is set to roll out a new global communication platform in 2018 in Vichy’s key markets.

McCann Paris’ parent company McCann Worldgroup created the famous ‘You’re Worth It’ brand concept 45 years ago, with the former having now won the account to handle the Vichy brand. McCann Worldgroup currently handles L’Oréal Paris’s hair care, skin care, hair color and styling, cosmetics and men’s products around the world.

Bruno Tallent, CEO of McCann France, said, “We are very proud to partner with such an iconic brand as VICHY, writing a new page of its history as it evolves to face future challenges and opportunities, both in France and internationally. McCann Paris has been working with the L’Oréal group for many years, and we are delighted to be able to extend this partnership within the group’s dermo-cosmetic division.”