L’Oréal Asia Pacific has conducted its first digital bootcamp as part of the French beauty behemoth’s wider Digital Upskilling program. The pilot session saw 60 digital talents from 11 countries gather in Singapore for the three-day immersive workshop, run by L’Oréal’s key global and regional leadership and strategic partners.

More than 30 speakers took to the stage to share their insights on digital and consumer trends, upcoming challenges and market best practice.

“Digital transformation is also about new talents, new career paths and new ways of working. Investing in our digital talent is a strategic imperative for L’Oréal to keep improving our capabilities and invent the future of beauty in the digital age”, said Lubomira Rochet, Global Digital Chief Officer L’Oréal.

“The L’Oréal digital experts in Asia Pacific are very proactive, outspoken, and full of innovative ideas within the VUCA (volatile, uncertain, complex, ambiguous) environment in this region. This population is extremely demanding on new learning and new challenges as a reflection of the digital dynamic in Asia. Hence, it is a key strategy for L’Oréal Asia Pacific to keep investing and leveraging them, through exciting career development and upskilling opportunities at the regional and global levels”, added Jochen Zaumseil, Executive Vice-President Asia Pacific Zone.