L’Oréal China awards Mindshare Media Agency full media duties

L’Oréal China awards Mindshare Media Agency full media duties

L’Oréal China has awarded Mindshare Media Agency its full media duties, consolidating its e-commerce and performance work previously held by Publicis Media’s Performics, according to a report by Campaignasia.com.

The media agency underwent a competitive three-way pitch to win the expanded remit, which will develop the GroupM’s current $400 million media and digital business with the French beauty giant and take over Publicis’ work, which has been previously said to be around $100 million.

Mindshare competed with Publicis and Dentsu to win the contract, a move which follows L’Oréal China’s former Chief Marketing Officer Asmita Dubey statement to Campaign earlier this year that a digital makeover was a key focus for the company through the leveraging of data partnerships to boost its customer relationship management plans.

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