L’Oreal considers new export strategy for Indonesia plant

L’Oreal considers new export strategy for Indonesia plant

L’Oréal has revealed that it is exploring opportunities to sell its products made in Indonesia to Asian countries outside ASEAN.

L’Oréal factory in Cikarang, West Java commenced operation at the end of 2012 and is L’Oréal’s biggest facility worldwide, distributing 30 percent of its output to the domestic market and most of the rest to ASEAN countries, with the largest share going to Thailand.

At present, over 95 percent of the factory’s total manufacturing output is destined for Indonesia and its Southeast Asian neighbours.

Vismay Sharma, L’Oréal Indonesia President Director, met with Indonesia’s Industry Minister Saleh Husin on Monday. After the meeting, Sharma commented, ” It’s a very important market. We will invest everything necessary in this market.

“If there are more opportunities, and we keep exploring these opportunities, we will export to other countries, but the quantities will be much smaller.”