L’Oréal is facing a class action suit after two users of its Softsheen Carson Optimum Amla Legend Relaxer Kit alleged that it caused bald spots to develop, according to a report published by Yahoo Beauty.

The suit, which was filed last week in a Los Angeles district court, seeks damages for the alleged scalp irritation, burns and hair loss suffered by the two plaintiffs and charges L’Oréal with false advertising, fraud and negligence. Several further plaintiffs are expected to join. If successful, damages could reach up to US$100 million, according to law firm Geragos & Geragos.

A L’Oréal spokesperson told Buzzfeed, “We do not believe the allegations in this lawsuit have merit. For more than 100 years, L’Oréal has been committed to the safety of its consumers.”