L’Oréal has announced a global partnership with Perfect Corp. Make-up collections from the French beauty giant’s portfolio of brands will join the line-up on the AR specialist’s popular YouCam Makeup App.

Users will be able to browse products from the L’Oréal portfolio, try on products virtually and shop via the app and in store.

“The Perfect Corp. L’Oréal partnership accelerates on building omnichannel services to enhance the consumer experience at every touchpoint,” commented Lubomira Rochet, L’Oréal Chief Digital Officer. “Virtual make-up, livestreaming, augmented reality shopping are key features in a modern beauty journey that mixes online and offline. These services delight our consumers and increase conversion rates for our brands.”

Added Perfect Corp. CEO, Alice Chang, “We are delighted to partner with the beauty industry leader L’Oréal to offer a seamless makeover experience that brings brand products to life through AR technology. This partnership allows beauty fans around the world to experience L’Oréal products like never before and represents a significant milestone that transforms the way consumers discover, try and buy beauty.”