French beauty powerhouse L’Oréal has launched a new shampoo brand into the Chinese market in a bid to capitalize on the medium-end market.

Priced between CNY20 to CNY80, the 43 product, five series Ultra Doux range – under the Garnier brand – will be launched in Wal-Mart stores across the country and features organic and natural ingredients in a bid to appeal to more eco-conscious consumers.

With a predicted share expectation of 2.8 percent after 12 months in the country, L’Oréal is no doubt hoping to emulate the success experienced by the brand in current markets of France, UK, Russia and Germany.