L’Oréal Men’s Expert has unveiled its new advert for the Hydra Energetic range, which stars British racing driver Lewis Hamilton.

Hamilton was unveiled as the face of the brand earlier this year and has starred in media campaigns to promote the men’s skin care range. The most recent advert is a black and white film where Hamilton undergoes numerous exercises before applying the Men Expert Hydra Energetic Anti Fatigue Moisturiser

Speaking previously of his appointment as the face of the brand, Hamilton said, “In my world, success is down to focus and efficiency. Men Expert has the same philosophy – and their high-tech products are made for men like me.
“I don’t want to waste a second and I’m used to getting the result I want. I’m proud to join the L’Oréal Men Expert club.”