L’Oréal-owned Kérastase launches digital hairbrush with Nokia

L’Oréal-owned Kérastase launches digital hairbrush with Nokia

Professional beauty hair care brand Kérastase has announced the launch of a digital hairbrush that has sensors to measure the quality of the user’s hair, and register the user’s hair care routine.

The hairbrush by L’Oréal-owned Kérastase has named the hairbrush the Kérastase Hair Coach and has collaborated with Nokia-owned digital health firm Withings to create the product.

The brush will include a microphone that will listen to the sound of hair brushing to establish patterns, while three-axis load cells measure the force of the brushing. Made in conjunction with L’Oréal’s research and innovation technology incubator, the brush then transmits all information back via Wi-Fi or Bluetooth for the user to view on a dedicated app.

And the technology doesn’t stop there, indeed the app will also look at various factors such as the weather, then offering the user a hair quality score and data. Personalised tips and products are also part of the app.

Guive Balooch, Global VP of L’Oréal’s research and innovation technology incubator, said, “Technology is transforming consumers’ daily beauty routines, and smart devices have huge potential to impact how we care for our hair and skin.
“By using connected technologies to upgrade the hairbrush — something the average consumer uses every day — Withings and Kérastase have reinvented what a person’s relationship with their hair can look like and are showing how connected devices can revolutionise the beauty industry.”

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