L’Oréal Paris has named Deepika Padukone as its latest global brand ambassador, according to a report published by Vogue India. Padukone is expected to front a future beauty and skin care campaign.
“I’ve always believed that feeling beautiful begins with feeling confident about yourself and L’Oréal Paris, with its powerful message ‘Because you’re worth it’ has always encouraged women to do that,” said Padukone in a statement.
The Bollywood actor joins fellow brand ambassadors Aishwarya Rai Bachchan, Jane Fonda, Blake Lively, Susan Saradon and Julianne Moore. Her appointment was teased by L’Oréal in a YouTube video, as well as by stylist Shaleena Nathani on Instagram.