L’Oréal Paris has named Aja Naomi King as spokesperson for the brand. The How to Get Away with Murder star joins Julianne Moore, Eva Longoria, Elle Fanning and Camilla Cabello, among others in representing the brand.

“In welcoming Aja to the L’Oréal Paris family, we are thrilled to strengthen our diverse roster of spokeswomen and further connect with a younger generation of consumers,” said Tim Coolican, President, L’Oréal Paris USA. “Aja has openly and powerfully shared her journey to overcoming feelings of self-doubt and as such, inspires others to embrace their own beauty and self-worth. She is incredibly talented, accomplished and most importantly, fully understands and embraces our brand philosophy of ‘Because you’re worth it’.”

King will star in TV, print and digital campaigns, starting in the US in early 2018. Her first spot will be for new collection True Match Lumi Glow, thereafter she will appear in campaigns for hair care, skin care and cosmetics.