L’Oréal Paris teamed up with Snapchat at the weekend to launch a dedicated filter on the app to promote its new Gold Obsession range.

The French cosmetics brand launched the filter on Sunday night to coincide with Paris Fashion Week, with models Doutzen Kroes and Irina Shayk fronting the campaign.

The filter ran for 24 hours, allowing users to decorate their faces in colors from the make-up collection.