L’Oréal has partnered with Parisian start-up campus Station F to create a global beauty accelerator.

Starting January 2018, the L’Oréal beauty accelerator will welcome up to 20 high potential early stage start-ups and accelerate their development through strategic mentoring and operational support.

“Our partnership with Station F is strategic to help us connect, collaborate and support the rising generation of beauty entrepreneurs. We are excited to provide the resident beauty start-ups with access, networking and mentorship across the group’s brands, labs and business teams to accelerate their development,” said Lubomira Rochet, L’Oréal’s Chief Digital Officer.

The French beauty giant is accepting applications from Indie beauty brands, tech companies with AR, VR and AI capability, and digital service firms. The program lasts 6 to 12 months.