L’Oréal’s Egypt hub to up production to meet MENA demand; French beauty giant plans Egyptian Hair Institute for May

L’Oréal’s Egypt hub to up production to meet MENA demand; French beauty giant plans Egyptian Hair Institute for May

The Managing Director of L’Oréal Egypt, Benoit Julia, has revealed to Daily News Egypt that it is set to open one of its signature hair dressing academies, L’Oréal Hair Institute, in the country in May.

Julia also disclosed that its state-of-the-art manufacturing plant in 10th of Ramadan City exports some 90 percent of its output to other countries in the Middle East and North African region. The company is looking to up production from the current 80 million units to 120 million units in the near future in order to meet rising demand.

The Egypt hub is on track with L’Oréal’s over-arching sustainability mission to boot, having decreased carbon dioxide emissions by 29 percent, water consumption by 27 percent and transportable waste by 32 percent in 2016.

 

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