Cementing its position as a market leader in online evolution, L’Oréal has finalized a partnership agreement with New York-based digital training specialist, General Assembly.

The partnership will build an online learning platform for employees at  L’Oréal and is designed to educate marketing teams on the latest trends, tactics and new technologies in digital marketing. Called The Essentials of Digital Marketing, all professionals at the company will have access to more than 70 interactive e-learning modules to expand their skillsets.

Initially deployed in 10 pilot companies this year, including the US, Russia, Brazil, and France, the company’s marketing, digital, communications and retail teams will also be offered workshops covering e-commerce, precision marketing and social media which will be adapted and localized by country.

Lubomira Rochet, Chief Digital Officer at L’Oréal, says, “Our mission is to place digital at the core of our business so we can personalize our relationship with consumers, to send them the right message at the right time in the right context for them. This is why investing in our talent and constantly improving our digital capabilities is a strategic imperative for L’Oréal.”

The company’s aim over the next 18 months is to train the entire marketing workforce of nearly 7,000 employees worldwide.

The new partnership follows the company’s move into online beauty tutorials on YouTube – Wow-to – aimed at teaching older women how to best use beauty products.