L’Oréal has been granted exclusive rights to negotiate after submitting a firm offer to Rivadis Group for the acquisition of the Société des Thermes de Saint-Gervais-les-Bains and licence to use the Saint-Gervais Mont-Blanc brand.

The acquisition is expected to complete in the ‘next few months’, subject to approval by the Saint-Gervais-les-Bains administration and a consultation of Rivadis Group employees.

The thermal spa – one of Europe’s most noted spa destinations – and its related product line relies on the purported soothing properties of Mont Blanc water. The Saint-Gervais Mont-Blanc skin and body care line is formulated with Mont-Blanc thermal spring water and extracts of Alpine plants.