Beauty giant L’Oréal has signed the White House Equal Pay Pledge that took place as part of the United State of Women Summit (USWS) in a move that cements the company’s commitment to equality in the workplace.

By signing the pledge, convened by the White House Council on Women and Girls, L’Oreal USA has made a commitment to ‘review promotion processes and hiring to reduce unconscious bias, embedding equal pay efforts into broader equity initiatives while conducting an annual company-wide gender pay analysis.’

Other companies to sign the pledge include, Amazon, American Airlines, Deloitte, PepsiCo, Salesforce and Staples.

Frédéric Rozé, CEO of L’Oréal Americas, said, “L’Oréal USA is a steadfast supporter of gender balance in the workplace and we are proud to stand with other companies, at the United State of Women, who have chosen to make pay equity a priority.
“L’Oréal believes that a diversified and fulfilled workforce will only strengthen our creativity, allowing us to understand our consumers better and enable us to develop the most innovative products for them.”

L’Oréal has a great history of supporting a fair work place, coming the first US company to be certified with the EDGE (Economic Dividends for Gender Equality) global standard for workplace gender equality in 2014 while also being one of the signatories of the White House Summit on Working Families business pledge for building a 21st century workplace that works for all Americans.