The USA arm of French beauty powerhouse L’Oréal has today started the move of its corporate headquarters to 10 Hudson Yards, the first time it has done so in 60 years.

Currently located in Midtown Manhattan, over 1,300 L’Oréal USA employees will occupy 10 floors of the building, spanning more than 400,000 square feet of the 1.8 million-square foot Platinum LEED designed Tower on Manhattan’s West Side.

The modern building, which is located in what is said to be a ‘dynamic new urban centre’ for New York City, will house the majority of L’Oréal USA’s corporate functions and brand teams including Essie, Garnier, Lancôme, La Roche-Posay, L’Oréal Paris, Matrix, Maybelline, Redken and SkinCeuticals.

Frédéric Rozé, President and CEO at L’Oréal USA, said, “Hudson Yards and Terminal Stores have a dynamic and creative energy that aligns with the culture we are building at L’Oréal USA. L’Oréal is a 107-year-old company with the heart of a startup. These two locations represent the new entrepreneurial spirit of Manhattan, and the spaces we’ve created are a modern new home for L’Oréal USA that will inspire the future of our company.”