L’Oréal USA’s wholesale and beauty supply distributor SalonCentric has announced the acquisition of key assets from Four Star Salon Services, located in New York.

The acquisition of 11 stores and various field positions from the full-service wholesale distributor will enable SalonCentric to expand further into the Northeast by drawing on Four Star Salon Service’s already established presence.

Bertrand Fontaine, President of SalonCentric, said, “This acquisition will enable us to further expand SalonCentric and the brands we carry into a key market.
“We will increase our footprint in the Northeast, while sharing the SalonCentric experience – including quality education, extensive in-salon support and an elevated customer experience in SalonCentric stores – with a new community of beauty professionals.”

Developing SalonCentric across New York, New Jersey and Connecticut, the acquisition is subject to ‘customary conditions’, according to L’Oréal USA.