Beauty brand L’Oréal has confirmed reports that the cosmetics brand Shu Uemura will be withdrawing its beauty products from the UK including e-commerce channels.

The brand, which sells a favourite eye lash curler as well as make-up and skin care, has been removed from the UK as the L’Oréal focuses on its luxury division.

Shu Uemura will only be available to purchase from the UK from French site Le Bon Marche, while the company’s hair range Art of Hair is said to be staying on UK soil.